Page 6

ae __ Sunday, December.18

i



WHY SHOULD BRYN MAWR HAVE LIVE PUBLICITY BUREAU?

THE COLL

EGE NEWS .-.

?

Ww







a
Adelaide Neall 06, of Saturday Evening Post Staff Tells Why.
. (Specially contributed by Addaide Neall, '06)

(Enitor’s Note—Miss: Neall has. been a
member of the Saturday Evening Po'st staff
' sirtce 1909. In February, 1921, she was
‘appointed chairman of “the Bryn Mawr
Alumnae Publicity Bureau. Although Miss
Neall has since resigned from this chair-
manship, she is still a member of the Com-
mittee, and in close touch with College
problems.) e ee
‘ One syre way to discover dina the public
thinks of: an institution is to try to raise
money for it.’ People are very frank, often
painfully free in their criticisms, when their
pocketbooks are theratened. During the
spring of 1920 we had plenty of opportunity
“to see Bryn Mawr through the eyes of the
general public, and the experience was not
entirely a happy one. Among other things

-we learned that Bryn Mawr was an‘insti-,

tution for rich girls only, that no girl

_ of moderate means could afford to study
there, and that most Bryn Mawr graduates
were snobs; to balance this criticism we
heard also that the atmosphere of the Col-
lege was radical, several of our professors
being Bolsheviks at heart, and that many
of the students were pink, if not. bright

. red in their sympathies. We heard that

there was an ‘entire absence of religion
at Bryn Mawr, so that the girls were apt
to come away from there, if not atheists,
certainly with all their beliefs undermined ;
but we heard also that there was too much
religion at the College, and that the air
of the campus was apt to breed mission-
aries. Our’ entrance requirements were
criticized as too high, and therefore harm-
ful to the schools that prepared girls for
Bryn Mawr; but also we were criticized
for having lowered our standards, and we
learned that. the reason Bryn Mawr had
a special set of entrance examinations was
“so that any girl who failed to measure up
to the State Board requirements could avail
herself of the Bryn Mawr “examinations,
which weré much easier.

On the surface all this conflicting evi-
dence, all the misinformation and. the mis-
understanding was humorous, but back of
the criticisms was a situation that had not
a ‘vestige of humor in it. We alumnae
came through the endowment drive with
$2,000,000, and in. addition with the firm
‘conviction that the old attitude of the Col-
lege toward publicity—or rather against it
—must change. There is a saying that the
best way for men to handle their wives
is to “Tell ’em nothing and-treat’em
rough.” That is somewhat the attitude that
the College had always adopted toward the

‘press. As a result of the lessons learned
during our adventures in money raising we
alumnae were determined that never again

_ should there be on the part of the public
at large the ignorance of or indifference

...to Bryn Mawr that was met 'on all sides
‘during the spring of 1920. A college edu-

[recognized this fact.

Mawr Sttidents.”.

cation is something that musf~be sold to
the public just as much as apiece of mer-
chandise, and in both cases‘it pays to ad-
vertise. Nearly all of the leading educa-
tional institutions in this country have
We who know Bryn
Mawr believe that our College has some-
thing to offer women that they carinot find

.|}anywhere else, and we,feel that every girl |

who is thinking of going to collegé, every
parent who has a daughter. to bring wh,
every person who: has. money ‘to inyest in
education, has a right to know about Bryn
Mawr and what it means to a-girl to go
there.

Publicity is one of the most maligned
and misunderstood words in the English
language, because so many crimes have
been committed in its name.’ ‘Good pub-
licity does not mean spectacular news
stories or keeping continually in the public
eye. It often consists of keeping out of
the papers things that might be -misunder-
stood or misinterpreted. We had a good
example of this during the endowment
drive. Just at the time when we were
doing our very best to convince the people
who. _suspécted Bryn Mawr of being a hot-
bed of radicalism that our professors were
gentle and tame and the students models
of conservatism, the following headline ap-
peared in the Philadelphia papers: ‘“For-
mer Bolshevik Minister Addresses Bryn
The reaction of people
who knew Bryn Mawr to such a notice
would at worst: be a feeling of regret that
the authorities had allowed the address to
be made; but news of this kind, presented
to people not in touch with thé College,
would hardly leave them with any fais
impression of the Bryn Mawr spirit or
ideals.. And to those people who already
suspected the Collége of radicalism, the
Bolshevik visitor must have been a red
flag indeed. ‘

When we alumnae asked to be maunel
to handle the publicity of the College, we
had_no thought or desire to goin for any
of the forms of spectacular. advertising re-
sorted to in the extremities of the drive.
We did not intend:to do ourselves, nor did
we intend ever to ask the College to dé
anything*for the sake of getting into the
papers. One glance at the past year will
show you that Bryn Mawr does not need
manufactured news.
was to make sure that whenever in the
future the College, or the undergraduates
or the alumnae should do. things that were
interesting and worthwhile, and worthy of
our best traditions, the world should hear
of them. Our aim was then and is now
to interpret thé true Bryn Mawr, and our
publicity should always be just as conserv-
ative, just as constructive, just as fine, just
as inspiring as the College, the under-
graduates and the alumnae make it.





CALENDAR
Friday, December 16

8.00 P. M.—Lecture by Dr. Victor Andree
Bélaunde, professor of international
“law inthe University of San Marcos,
Lima, Peru, under the auspices of
the Spanish Club in Taylor Hall.

Saturday, December 17

-8.30-P.M.—Maid’s Party in the: gym-

°

7.30 P. M.—Christmas. chapel - service in
Taylor Hall, led by Rev. Hugh Black,
of Montclair, N. J.

o. Tuesday, December 20°
P, M.—Concert of early. Christmas
music in Taylor Hall, by the Model

School, under the direction of Mr.|

de Montelieu.
6.30 ee nity in the
ile ns

Wednesday, December 21

2 == 1.00. P. M:—Christmas’ “vacation begins.





TRY-OUTS RESULT IN SIXTY-ONE
STUDENTS MAKING GLEE CLUB
. Fifty-nine undergraduates and two grad-
uate students, Miss Kelly and Miss Shel-
don have made Glee Club this year. The]
majority of the Club is from the lower
classes, the Freshmen having twenty-two
members and the Sophomores twenty.
Those who made Glee Club are:
1922—P. Smith, J. Palache, S. Hand, V.
Grace, E. Hall, O. Pell, E. Hobdy.
1923—-H. Humphries, M, Holt, A. Clem-

ent, M. Schwarz, A. Newbold, I. Beaudrias, |»

G. Carson, K. Shumway, D. Stewart, R.
it
1924—M. Dunham, A. Eberbach, M.

| Angell, M. Minott, D. Gardner, L. Coffin,
‘M. Buchanan, B. Tuttle, E. Sullivan, J.
‘| Bensburg, B. Pearson, P. Sharp, K. niu.) -!

well, E. Teft, G. Prokosh, L. Howitz, R.
Murray, S. Saunders, S. Lewitz, B. Howe.

1925—M. Shumway, T.” Hill, E. Borosé,
K. Merdock, D, Sellers, M. Dunn, H. Smith,
E. Stewart, A. Pantzer, L. Bulley, C. Gehr-
ing, P. Boyden, A. Boross, M. Pierce, O.
Saunders, L. Briggs, E. St. John, E. Hinck-

ley, R. Foster, x Heller, V. Carpenter, S.
‘Caw.

) JEANNETT'S

Bryn Mawrs 4 Wayne Flower Shop).

_ What we did want i



Cut Piast and Plants Fresh Daily
* Corsage and Floral Baskets

Old Fashioned Bouquets a Specialty *
_Pafted Plants—Personal supervision on ail orders |?

Phone, Bryn Mawr 570



see

COMPLIMENTS OF THE

Bryn Mawr Theatre
Photoplays of Distinction for
Discriminating People

W. S. HASSINGER, Prop.



PHONE 758

HENRY B. WALLACE

CATERER AND CONFECTIONER |
LUNCHEONS AND TEAS

BRYN MAWR

BRIN T ON BROS.

FANCY AND STAPLE GROCERIES
- Orders Called For and Delivered
LANCASTER AND MERION AVENUES









Telephone 63 BRYN MAWR, PA.
JOHN J. McDEVITT —Programs
Bill Heads
ee ts Tickets
PRINTING Letter Heads
Announcements
Booklets, etc.
1145 Lancaster Ave. ‘ Bryn Mawr, Pa.



Cards and Gifts

for all occasions

THE GIFT SHOP

814 Lancaster Ave,, Bryn Mawr, Pa.

Wm. T. McIntyre

* MAIN LINE STORES
VICTUALER =

Own Make Candy, Ice Cream and Fancy Pastry
Fancy Groceries Hot-House Fruits a Specialty

7

Afternoon Tea and Luncheon

COTTAGE TEA ROOM
Montgomery Ave., Bryn Mawr

Everything dainty and delicious







ONE FLIGHT DOWN TO LOW PRICES
FIRST CLASS
ELECTRIC SHOE REPAIRING

WORK NEATLY DONE AND GUARANTEED
- ORDERS DELIVERED

N. WEINTRAUB
525 LANCASTER AVE 812 LANCASTER AVE.
_ Haverford} Mawr



BANANA,
PLITS

’ DELICIOUS ©
UNDAES.

848 Lancaster Avenue
A complete er of Home Made — fresh

GRIS

ike Pomatum
Very Fragrant.

clean, restore, preserve and whiten the skin.

BESSIE P. GRIST

Manufacturer ‘ine Totlet Preparations
. "119 Soul 17th. Street -



_- Christmas Carol Sundae

pal PPI TF. ee























807 Lancaster Ave.|

%

The Bryn Mawr Confectionery

Pastjoulax £ folk ehdorse this cream—so ‘effectively does |

a

?

SWEATERS NOTIONS SCARFS ‘ LINENS

Bry n Mawr Bazaar



ee $ anew Only
818 LANCASTER AVE. , BRYN MAWR
MOLPHUS ‘

, Cleaner and Dyer:

_ Accordion Plaited Skirts and Dresses
,& Specialty
1006 Lancaster his ROOM 154 Bryn Mawr

‘ WILLIAM L. HAYDEN

HOUSEKEEPING HARDWARE.
PAINTS ~« § LOCKSMITHING ~

Whittepdale Riding Academy —

Carl Whittindale, Prop.
Saddle Horses, Hunters and Children’s
Ponies for Hire. :
Instruction, Individual Attention or in Class
Harness Horses for: Hire

22 N. Merion Ave. Telephone «33 Bryn Mawr
-









—



bats













The Gown: Shop

_Second Floor, 32. BRYN MAWR AVE., ee. :

above Mclntyre’s 3
ANNE SUPLEE, MAKER OF GOWNS
TO QRDER — ALSO ALTERATIONS

Perfect Workmanship Prices Reasonable
Phone, Bryn Mawr 831

COMPLETE LINE OF TOILET
| REQUISITE IMPORTED and

jee" DOMESTIC



HOT S oO DA-.
BRYN MAWR DRUG SHOP
Bryn Mawr



743 LANCASTER AVE and ELLIOT

-Footer’s Dye Works

AMERICA’S BIGGEST
and BEST CLEANERS
~ and DYERS

Orricz AND PLANT,



CUMBERLAND, Mp.



PHILADELPHIA BRANCH
N. E. Cor. Chestnut and 17th Streets

SHAMPOOING MANICURINO
APPOINTMENTS AT YouR Home
TELEPHONE, BRYN Mawr 832-W

BRYN MAWR MASSAGE SHOP

AIMEE E. Ki ALL

FLoyp Buipine, MERION AND LANCASTER AVENUES
Bryn Mawr, Pa.

MARCES WAVINO # FACIAL MASSAOE



Efficiency Quality Service

ST. MARY'S LAUNDRY

ARDMORE, PA. .
og x

THE BRYN MAWR oe co.
Se CAPITA $250,000 7

DOES A GENERAL BANKING BUSINESS
z - ALLOWS INTEREST ON DEPOSITS
SAFE DEPOSIT DEPARTMENT





- CARS TO HIRE
Buick and Paige Telephone
Agency Bryn Mawr 600 _—‘Repair Parts

". Electrical and Machine Work our Specialty =.



MADDEN’S.GARAGE —



il [eneaner Pas, eget P 8. ‘A. Staton. ‘Bryn Maw

A

ae a tad a

, Accessories and

em

-