ae __ Sunday, December.18 i WHY SHOULD BRYN MAWR HAVE LIVE PUBLICITY BUREAU? THE COLL EGE NEWS .-. ? Ww a Adelaide Neall 06, of Saturday Evening Post Staff Tells Why. . (Specially contributed by Addaide Neall, '06) (Enitor’s Note—Miss: Neall has. been a member of the Saturday Evening Po'st staff ' sirtce 1909. In February, 1921, she was ‘appointed chairman of “the Bryn Mawr Alumnae Publicity Bureau. Although Miss Neall has since resigned from this chair- manship, she is still a member of the Com- mittee, and in close touch with College problems.) e ee ‘ One syre way to discover dina the public thinks of: an institution is to try to raise money for it.’ People are very frank, often painfully free in their criticisms, when their pocketbooks are theratened. During the spring of 1920 we had plenty of opportunity “to see Bryn Mawr through the eyes of the general public, and the experience was not entirely a happy one. Among other things -we learned that Bryn Mawr was an‘insti-, tution for rich girls only, that no girl _ of moderate means could afford to study there, and that most Bryn Mawr graduates were snobs; to balance this criticism we heard also that the atmosphere of the Col- lege was radical, several of our professors being Bolsheviks at heart, and that many of the students were pink, if not. bright . red in their sympathies. We heard that there was an ‘entire absence of religion at Bryn Mawr, so that the girls were apt to come away from there, if not atheists, certainly with all their beliefs undermined ; but we heard also that there was too much religion at the College, and that the air of the campus was apt to breed mission- aries. Our’ entrance requirements were criticized as too high, and therefore harm- ful to the schools that prepared girls for Bryn Mawr; but also we were criticized for having lowered our standards, and we learned that. the reason Bryn Mawr had a special set of entrance examinations was “so that any girl who failed to measure up to the State Board requirements could avail herself of the Bryn Mawr “examinations, which weré much easier. On the surface all this conflicting evi- dence, all the misinformation and. the mis- understanding was humorous, but back of the criticisms was a situation that had not a ‘vestige of humor in it. We alumnae came through the endowment drive with $2,000,000, and in. addition with the firm ‘conviction that the old attitude of the Col- lege toward publicity—or rather against it —must change. There is a saying that the best way for men to handle their wives is to “Tell ’em nothing and-treat’em rough.” That is somewhat the attitude that the College had always adopted toward the ‘press. As a result of the lessons learned during our adventures in money raising we alumnae were determined that never again _ should there be on the part of the public at large the ignorance of or indifference ...to Bryn Mawr that was met 'on all sides ‘during the spring of 1920. A college edu- [recognized this fact. Mawr Sttidents.”. cation is something that musf~be sold to the public just as much as apiece of mer- chandise, and in both cases‘it pays to ad- vertise. Nearly all of the leading educa- tional institutions in this country have We who know Bryn Mawr believe that our College has some- thing to offer women that they carinot find .|}anywhere else, and we,feel that every girl | who is thinking of going to collegé, every parent who has a daughter. to bring wh, every person who: has. money ‘to inyest in education, has a right to know about Bryn Mawr and what it means to a-girl to go there. Publicity is one of the most maligned and misunderstood words in the English language, because so many crimes have been committed in its name.’ ‘Good pub- licity does not mean spectacular news stories or keeping continually in the public eye. It often consists of keeping out of the papers things that might be -misunder- stood or misinterpreted. We had a good example of this during the endowment drive. Just at the time when we were doing our very best to convince the people who. _suspécted Bryn Mawr of being a hot- bed of radicalism that our professors were gentle and tame and the students models of conservatism, the following headline ap- peared in the Philadelphia papers: ‘“For- mer Bolshevik Minister Addresses Bryn The reaction of people who knew Bryn Mawr to such a notice would at worst: be a feeling of regret that the authorities had allowed the address to be made; but news of this kind, presented to people not in touch with thé College, would hardly leave them with any fais impression of the Bryn Mawr spirit or ideals.. And to those people who already suspected the Collége of radicalism, the Bolshevik visitor must have been a red flag indeed. ‘ When we alumnae asked to be maunel to handle the publicity of the College, we had_no thought or desire to goin for any of the forms of spectacular. advertising re- sorted to in the extremities of the drive. We did not intend:to do ourselves, nor did we intend ever to ask the College to dé anything*for the sake of getting into the papers. One glance at the past year will show you that Bryn Mawr does not need manufactured news. was to make sure that whenever in the future the College, or the undergraduates or the alumnae should do. things that were interesting and worthwhile, and worthy of our best traditions, the world should hear of them. Our aim was then and is now to interpret thé true Bryn Mawr, and our publicity should always be just as conserv- ative, just as constructive, just as fine, just as inspiring as the College, the under- graduates and the alumnae make it. CALENDAR Friday, December 16 8.00 P. M.—Lecture by Dr. Victor Andree Bélaunde, professor of international “law inthe University of San Marcos, Lima, Peru, under the auspices of the Spanish Club in Taylor Hall. Saturday, December 17 -8.30-P.M.—Maid’s Party in the: gym- ° 7.30 P. M.—Christmas. chapel - service in Taylor Hall, led by Rev. Hugh Black, of Montclair, N. J. o. Tuesday, December 20° P, M.—Concert of early. Christmas music in Taylor Hall, by the Model School, under the direction of Mr.| de Montelieu. 6.30 ee nity in the ile ns Wednesday, December 21 2 == 1.00. P. M:—Christmas’ “vacation begins. TRY-OUTS RESULT IN SIXTY-ONE STUDENTS MAKING GLEE CLUB . Fifty-nine undergraduates and two grad- uate students, Miss Kelly and Miss Shel- don have made Glee Club this year. The] majority of the Club is from the lower classes, the Freshmen having twenty-two members and the Sophomores twenty. Those who made Glee Club are: 1922—P. Smith, J. Palache, S. Hand, V. Grace, E. Hall, O. Pell, E. Hobdy. 1923—-H. Humphries, M, Holt, A. Clem- ent, M. Schwarz, A. Newbold, I. Beaudrias, |» G. Carson, K. Shumway, D. Stewart, R. it 1924—M. Dunham, A. Eberbach, M. | Angell, M. Minott, D. Gardner, L. Coffin, ‘M. Buchanan, B. Tuttle, E. Sullivan, J. ‘| Bensburg, B. Pearson, P. Sharp, K. niu.) -! well, E. Teft, G. Prokosh, L. Howitz, R. Murray, S. Saunders, S. Lewitz, B. Howe. 1925—M. Shumway, T.” Hill, E. Borosé, K. Merdock, D, Sellers, M. Dunn, H. Smith, E. Stewart, A. Pantzer, L. Bulley, C. Gehr- ing, P. Boyden, A. Boross, M. Pierce, O. Saunders, L. Briggs, E. St. John, E. Hinck- ley, R. Foster, x Heller, V. Carpenter, S. ‘Caw. ) JEANNETT'S Bryn Mawrs 4 Wayne Flower Shop). _ What we did want i Cut Piast and Plants Fresh Daily * Corsage and Floral Baskets Old Fashioned Bouquets a Specialty * _Pafted Plants—Personal supervision on ail orders |? Phone, Bryn Mawr 570 see COMPLIMENTS OF THE Bryn Mawr Theatre Photoplays of Distinction for Discriminating People W. S. HASSINGER, Prop. PHONE 758 HENRY B. WALLACE CATERER AND CONFECTIONER | LUNCHEONS AND TEAS BRYN MAWR BRIN T ON BROS. FANCY AND STAPLE GROCERIES - Orders Called For and Delivered LANCASTER AND MERION AVENUES Telephone 63 BRYN MAWR, PA. JOHN J. McDEVITT —Programs Bill Heads ee ts Tickets PRINTING Letter Heads Announcements Booklets, etc. 1145 Lancaster Ave. ‘ Bryn Mawr, Pa. Cards and Gifts for all occasions THE GIFT SHOP 814 Lancaster Ave,, Bryn Mawr, Pa. Wm. T. McIntyre * MAIN LINE STORES VICTUALER = Own Make Candy, Ice Cream and Fancy Pastry Fancy Groceries Hot-House Fruits a Specialty 7 Afternoon Tea and Luncheon COTTAGE TEA ROOM Montgomery Ave., Bryn Mawr Everything dainty and delicious ONE FLIGHT DOWN TO LOW PRICES FIRST CLASS ELECTRIC SHOE REPAIRING WORK NEATLY DONE AND GUARANTEED - ORDERS DELIVERED N. WEINTRAUB 525 LANCASTER AVE 812 LANCASTER AVE. _ Haverford} Mawr BANANA, PLITS ’ DELICIOUS © UNDAES. 848 Lancaster Avenue A complete er of Home Made — fresh GRIS ike Pomatum Very Fragrant. clean, restore, preserve and whiten the skin. BESSIE P. GRIST Manufacturer ‘ine Totlet Preparations . "119 Soul 17th. Street - _- Christmas Carol Sundae pal PPI TF. ee 807 Lancaster Ave.| % The Bryn Mawr Confectionery Pastjoulax £ folk ehdorse this cream—so ‘effectively does | a ? SWEATERS NOTIONS SCARFS ‘ LINENS Bry n Mawr Bazaar ee $ anew Only 818 LANCASTER AVE. , BRYN MAWR MOLPHUS ‘ , Cleaner and Dyer: _ Accordion Plaited Skirts and Dresses ,& Specialty 1006 Lancaster his ROOM 154 Bryn Mawr ‘ WILLIAM L. HAYDEN HOUSEKEEPING HARDWARE. PAINTS ~« § LOCKSMITHING ~ Whittepdale Riding Academy — Carl Whittindale, Prop. Saddle Horses, Hunters and Children’s Ponies for Hire. : Instruction, Individual Attention or in Class Harness Horses for: Hire 22 N. Merion Ave. Telephone «33 Bryn Mawr - — bats The Gown: Shop _Second Floor, 32. BRYN MAWR AVE., ee. : above Mclntyre’s 3 ANNE SUPLEE, MAKER OF GOWNS TO QRDER — ALSO ALTERATIONS Perfect Workmanship Prices Reasonable Phone, Bryn Mawr 831 COMPLETE LINE OF TOILET | REQUISITE IMPORTED and jee" DOMESTIC HOT S oO DA-. BRYN MAWR DRUG SHOP Bryn Mawr 743 LANCASTER AVE and ELLIOT -Footer’s Dye Works AMERICA’S BIGGEST and BEST CLEANERS ~ and DYERS Orricz AND PLANT, CUMBERLAND, Mp. PHILADELPHIA BRANCH N. E. Cor. Chestnut and 17th Streets SHAMPOOING MANICURINO APPOINTMENTS AT YouR Home TELEPHONE, BRYN Mawr 832-W BRYN MAWR MASSAGE SHOP AIMEE E. Ki ALL FLoyp Buipine, MERION AND LANCASTER AVENUES Bryn Mawr, Pa. MARCES WAVINO # FACIAL MASSAOE Efficiency Quality Service ST. MARY'S LAUNDRY ARDMORE, PA. . og x THE BRYN MAWR oe co. Se CAPITA $250,000 7 DOES A GENERAL BANKING BUSINESS z - ALLOWS INTEREST ON DEPOSITS SAFE DEPOSIT DEPARTMENT - CARS TO HIRE Buick and Paige Telephone Agency Bryn Mawr 600 _—‘Repair Parts ". Electrical and Machine Work our Specialty =. MADDEN’S.GARAGE — il [eneaner Pas, eget P 8. ‘A. Staton. ‘Bryn Maw A ae a tad a , Accessories and em -